The golden rule for a trade fair is thoughtful planning and an organized approach. Without an optimized strategy, fairs can turn into a marketing and logistical nightmare. Trade shows are the spotlight for companies to show off their brand value, exhibit products, network with fellow industrial partners, and interact with customers or prospective clients directly. At Event Town, we put together successful trade fairs for our clients, not just have them hit the bottom line.
As the show organizer, the first task on our checklist is to brainstorm our clients, work with them on design, graphics layout and the production timeline. Honing a team of event management experts, we scrutinize every segment from procuring the venue, parking blueprints, furniture and lighting, and audiovisual equipment to enhance the atmosphere. Depending on the scale of the event, we anticipate the expected crowd capacity and solicit vendor partnership accordingly. As we near the event, other aspects such as lead retrieval, rigging and logistics will follow suit. Well over two decades of expertise has equipped us with a notoriety of meticulous planning and coordination.
We realize that every fair comes with its own set of charades and must be handled accordingly, and based on what's ahead, we improvise. At Event Town, our clients’ wishes are our command, therefore, event organization, balancing the budget, bringing together buyers and sellers, coming up with design packages, marketing procedures, accommodation, food & beverages, and planning the entertainment is not only your vision but also ours. Our in-house promotional experts have devised pre and post-show marketing strategies to assist our clients' in drawing attendees to their stalls, track follow-ups after the show, provide return on investment statistics and build historical data for future events.
So without further ado, let's get to planning your trade fair, a grand showing that surpasses even the best expectations.